Our Story

FIRST started trading in November 2004 from small premises in the market town of Horncastle, Lincolnshire.

JOULES was the main brand stocked and was exploding in to the fashion world. It soon became apparent that weekend wear and casual smart clothing were in great demand.

We moved to our current much larger premises in February 2007 adding new lifestyle brands, such as Seasalt and fashion brands to our collection.

Here at FIRST we continually review the performance of our brands and strive to offer you the best choice. With this in mind, we were delighted to introduce WHITE STUFF in December 2015, now one of our best selling ranges.

The move to North Street also introduced online selling through AMAZON and EBAY. As this has become such an important part of our business we were excited to open our own online selling website in February 2021. Many of you may prefer to shop this way, however we look forward to welcoming you back to North Street as soon as we can.

We hope you enjoy shopping with us. Please let us know, we would love to hear from you.